Academics
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Courses
Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.

All courses are offered at the graduate level. Each course carries four Boston University credits. All students must complete the full 16-credit program, enrolling in two academic courses, the internship course, and completing a professional project or research paper.

Core Phase: Required Courses

COM CM 738 Global Marketing Communication
Issues covered include nationality, branding, international distribution, sales promotion, advertising, public relations and intercultural marketing. Students analyze case studies and decisions in the management of marketing in a multinational context. 4 cr.

COM CM 744 International Political and Media Systems
The course offers will focus on international political and media systems from two related standpoints; first, the description, analysis and comparison of political systems in Europe and the Americas, and second, a consideration of how political and media systems interact to produce national and international policies. In a 24/7 global news environment, politics and the media are becoming increasingly interdependent and are creating challenges for professionals in both fields. 4 cr. Syllabus

Placement Phase: Required Courses

COM CM 809 Graduate Internship
Students work four or five days a week, for six weeks, in journalism; advertising or public relations agencies; in corporate marketing or public relations departments; or other communications organizations. Graded final analysis paper is required. 4 cr.

COM CM 909 Project Research
The type of graduate project selected will depend on the major and academic focus of each student. COM students will complete a professional project. IR/COM students will write a major research paper. 4 cr.

Internship Courses

Placements are contingent on the student’s past experience and available opportunities in any given summer, so flexibility is essential. Recent graduate internship placements have included Fleischman-Hillard UK, Cohn & Wolfe, Elizabeth Arden, and Reuters UK.

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Faculty

Courses are taught by British faculty and visiting Boston University faculty who are experts in their field. For a complete listing, please refer to www.bu-london.co.uk.

Tobe Berkovitz Associate Dean, Associate Professor of Communication, holds BFA and MA degress from the University of Connecticut, and a PhD from Wayne State University. Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional, and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz's clients have included Senators John Glenn, Carl Levin, and Patrick Leahy, and Congressman John Tierney. Dr. Berkovitz appears frequently on television and in the press as a political and media analyst.

Dr Otto Lerbinger holds a BA from City University of New York, Brooklyn College; PhD, Massachusetts Institute of Technology. Dr. Lerbinger's specialty is corporate affairs and communication theory. He is the author of The Crisis Manager: Facing Risk and Responsibility, Manager's Public Relations Handbook, Designs for Persuasive Communication, and Information, Influence, and Communication, as well as of numerous articles on public relations research. Former president of the Public Relations Society of America's New England chapter and former trustee of the Foundation for Public Relations Research and Education, Lerbinger was a recipient of the PRSA's Distinguished Educator Award, marking his dedication to education and public relations.

Alexander MacLeod, BA (Hons), University of New Zealand. He has had 40 years of practical experience in broadcasting and print journalism. In New Zealand he was Editor-in-Chief of the NZ Listener and President of the New Zealand Institute of International Affairs. In Britain he has served as Foreign Editor of The Sunday Times (London), Diplomatic Editor of The Scotsman (Edinburgh), and British Isles correspondent for the Christian Science Monitor (Boston). For five years he was Editor of the London-based Round Table Commonwealth Journal of International Affairs. He has more than 20 years of experience as a news presenter on BBC Radio, including nearly 10 years as presenter on Twenty-Four Hours for the BBC World Service, and for fifteen years he anchored BBC Radio Four's World Tonight program. As a roving documentary-maker in the United States, Europe and Asia he has made many programs for the BBC.

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