Computers in Communication Syllabus

 

Boston University College of Communication, Summer 2002

Professor James G. Lengel

Office: COM 203D, eMail: mailto:jlengel@bu.edu, office phone: 617 353-3487

mobile phone 508 904 0749, home phone 508 481 2869

http://www.bu.edu/jlengel

 

Course Description

This course introduces the personal computer as a tool for human communication. It shows how computers are used to design, produce, and deliver communication in publishing, advertising, entertainment, and education. Students learn to use basic computer tools to build works of communication in a variety of media, including text, images, numbers, sound, and video. A more detailed description of the topics of the course is included below.

 

Computers in Communication is a hands-on course of study. Each class meeting includes work with a Macintosh G4 multimedia computer by each student. Class begins promptly at the starting hour and ends on time, with a short break at the halfway point.

 

Some projects will require additional work in the Multimedia Lab beyond course hours. The lab is open for student use for a few hours each week. The schedule of open hours for student project work will be set at the beginning of the session.  An experienced Multimedia Teaching Assistant is available at all times in the lab to help you with your projects.

 

Requirements

The three requirements of this course are full participation, project assignments, and readings. Students attend and participate in every class meeting unless excused in advance. The assignment for each class, which in most cases is a project that you build on the computer, must be completed by the following class meeting. Specific instructions for completing each assignment are provided during class.

 

Materials

Required texts:

 

Web Wizard's Guide to Web Design, by James Lengel, Addison Wesley, ISBN 0201745623. This book takes you through the process of planning your web site, preparing the elements, and executing the design.

 

Web Wizard's Guide to Multimedia, by James Lengel, Addison Wesley, ISBN 0201745615. This book introduces you to the preparation of text, images, sound, video, and animation.

 

Recommended texts:

Microsoft Office 2001 for Macintosh, by Dan Henderson, published by Peachpit Press. This book will get you started with Word, Excel, and PowerPoint, which serve as our chief software tools for the first half of the course. It covers word processing, desktop publishing, spreadsheets, and presentation software ISBN 0201729261.

 

Photoshop 6 for Windows and Macintosh (Visual QuickStart Guide Series)

by Elaine Weinmann, published by Peachpit Press. This book will get you started with Photoshop, the software we use throughout the course to develop and work with visual images. ISBN 0201713098

 

Dreamweaver 4 for Windows and Macintosh, by J. T. Towers, Peachpit Press, ISBN 0201734303. This book shows you the basics of building your web site with Dreamweaver.

 

Optional texts:

Though not required, students may find some of the books listed below to be helpful in their work in this course.

 

The Mac is Not a Typewriter, by Robin Williams, published by Peachpit Press. This book is a style manual for creating professional-level written documents on the computer. Its tips and techniques will help you to produce documents that are attractive, easy to read, and in keeping with modern publishing standards. ISBN 0-938151-31-2

 

The Little Mac Book, by Robin Williams, published by Peachpit Press. This book provides a beginner’s introduction to the basic operation of the computer and its operating system. The instructions in this book take you keystroke-by-mouseclick through the basics of the Apple Macintosh computers that we use every day in the course. ISBN 0201354330.

 

The Non-Designer’s Design Book, by Robin Williams, published by Peachpit Press. This book introduces key design and typographic principles that will be useful throughout the course, as we aim to make all of our works visually appealing and easy to understand. ISBN 1-56609-159-4.

 

The Non-Designer's Web Book: An Easy Guide to Creating, Designing, and Posting Your Own Web Site, by Robin Williams, John Tollett (Contributor), published by Peachpit Press. Similar to the book described above, but for web pages. ISBN: 020168859X

 

Project storage:

You are responsible to save and store all of your work in this course, on your own Zip disks and videotape. You cannot store your files on the hard disk of the computer, because other students share this same workstation. You will need to purchase at least two 100-megabyte Zip disks, and one 8mm videotape, and bring them with you to class.

 

Course Topics

We tackle a new topic each class meeting. Each topic in most cases begins with a talk and demonstration, followed by discussion and hands-on work. Each topic includes a substantial hands-on homework assignment that is completed in the Multimedia Lab during student work hours. The assignment is due at the next class.

 

1. Introduction to the Course, May 22.

The ideas                  Communication technologies in history.        

The expectations     Purpose, topics and requirements.

The computers        What they can do, how they work.

Basic software tools.           Introduction to Word.

 

Required Readings:

Multimedia, Chapter 1, pages 1-22.

Optional Readings:

The Little Mac Book, Chapters 1-10.

 

Assignment: Create a multimedia document that communicates who you are, and why.

 

2. The Idea, May 22.

Acquiring Information     Online data, Internet, networks, servers.

Searching the Web             Using Web directories and search engines.

Designing a project             Choosing a theme from your studies.

Print communication        Composing an effective client proposal.

 

Required reading:

Web Design, Chapter 1, pages 1-11, also Chapter 3, pages 59-61.

 

Optional Readings:

The Little Mac Book, Chapters 11-19.

The Mac is Not a Typewriter, Chapters 1-13.

 

Assignment: Compose, edit, and publish a comprehensive proposal to design communications for your client.

 

No class on May 27 -- holiday.

 

3. The Word, May 29.

Typography              Faces, fonts, forms, readability, impact

Document Styles     Page design, report planning.

Layout & Design     Desktop publishing tools.

 

Required Readings:

Office 2001, section on Word, Chapters 3, 5, and 6.

 

Optional readings:

The Little Mac Book, Chapters 20-33.

The Non-Designer’s Design Book, Chapters 1-9.

 

Assignment: Compose and publish a report, brochure, or newsletter for your client.

 

4. The Number, June 3.

Organizing quantitative info       Spreadsheet planning and layout.

Analyzing data        Math and statistics spreadsheet tools.

Graphing      Chart and graphing tools in Excel.

 

Readings:

Office 2001, section on Excel, Chapters 9, 11, 12 and 15.

Web Design, Chapter 4, pages 87-90.

 

Assignment: Complete a quantitative report for your client, with mathematical formulae and graphs. Acquire images for next class.

 

5. The Image, June 5.

Acquiring digital images   Drawing, scanning, and digital photography.

Editing digital images        Photoshop techniques, compression.

 

Readings:

Photoshop, Chapters 1-5.

Web Design, Chapter 4, pages 91-100.

Multimedia, Chapter 2, pages 23-49.

 

Assignment: prepare a collection of at least ten images from several different sources that help communicate your client’s ideas.

 

6. The Image (continued), June 10.

            Manipulating images        More Photoshop techniques.

Sizing images.                     Changing resolution and file format.

            Presenting images              Developing a slide show with PowerPoint.

 

Readings:

Photoshop, Chapters 6, 7, 10, 12, 13, 14, 17, 18.

Office 2001, section on PowerPoint, Chapters 18, 19, and 22.

 

Assignment: Create a slide show of images relevant to the communication needs of your client.

Acquire music CD’s for next class.

           

 

7. The Sound, June 12.

Acquiring voice, music, sound   Recording, copying, saving, formatting.

Editing sound files                         Using SoundEdit tools

Embedding and presenting          Putting sounds into other programs.

 

Readings:

Web Design, Chapter 5, pages 108-111.

Multimedia, Chapter 4, pages 73-102.

 

Assignment: Create a radio spot relevant to the needs of your client. Acquire video for next class.       

 

 

8. The Video, June 17.

            Acquiring video material Planning, composing and shooting video.

Editing and assembling video     Using digital video-editing tools.

 

Assignment: Shoot several digital video clips relevant to your client’s ideas, from live sources. Bring these to class on videotape next week.

 

Readings:

Web Design, Chapter 5, pages 112-116.

Multimedia, Chapter 5, pages 103-131.

 

9. The Video (continued), June 19.

            Editing digital video.         More digital video editing techniques.

            Digital video effects.           Titles, transitions, audio effects.

Presenting and embedding           Putting video clips into presentations.

 

Assignment: Create and publish a short video for your client.

 

10. Interactivity, June 24.

User Control                                    Using PowerPoint tools for user interaction.

Navigation                           Tools to navigate through information.

            Importing multimedia elementsUsing PowerPoint software.

            Building interactivity        Jumps and animation.

 

Required readings:

Web Design, Chapter 2, pages 40-47.

 

Optional Readings:

The Non-Designer’s Design Book, Chapters 10-12.

Not a Typewriter, Chapters 14-19.

 

Assignment: Develop an interactive multimedia project for your client.

 

11. Internet Publishing, June 26.

            Web Design  Designing for the internet.

            Hypertext      Build a web site.

 

Readings:

Web Design, Chapters 1(review), 2, 3, 6 and 7.

Photoshop, Chapter 23.

Dreamweaver, Chapters 1, 2, 3, 5, 6, 7, 8, 9, 12.

           

Assignment: Develop an interactive multimedia web site for your client. Due on or before Wednesday, July 3.

 

12. Animation, July 1.

            The essentials of animation.        GIF animation.

            Vector animation.  Macromedia Flash.

 

            Readings:

            Web Design, Chapter 4, pages 104-108.

            Multimedia, Chapter 3, 51-71.

           

            Assignment: Add an animated banner ad to your web site.

 

13. Project Presentations, July 3.

            Present your interactive project or web site projects to classmates for review.

 

Last project due on or before Wednesday, July 3.

 

Regarding plagiarism:

Plagiarism is the act of representing someone else's creative and/or academic work as your own, in full or in part. It can be an act of commission, in which one intentionally appropriates the words, pictures or ideas of another, or it can be an act of omission, in which one fails to acknowledge/document/give credit to the source, creator and/or the copyright owner of those works, pictures or ideas. Any fabrication of materials, quotes or sources, other than that created in a work of fiction, is also plagiarism. Plagiarism is the most serious academic offense that you can commit and can result in probation, suspension or expulsion.