Logos & Graphic Standards
Why a Graphic Standards Manual? And why now?
Our corporate colleagues have taught us the benefits of solid branding and marketing. By distinguishing themselves in a competitive marketplace, companies with similar products, such as IBM and Apple, hold distinct identities and gain customer loyalty. Law schools also exist in a competitive market where educational offerings are hard to tell apart. By establishing a unique identity, we can capture the same loyalties.
What It Means to You
The brand identity will:
• distill and secure our place in the higher education market
• unify our school under one message
• establish a system that will lift all individual boats as the School’s tide rises.
As you will see as you flip through this manual, our school identity is greater than any single element. It is not simply a logo or a type style or a set of colors. Instead, it is the consistent use of all of these elements in every communication, repeated over time, that develops a memorable image in the mind of current and prospective students and our peer institutions.
Please use the Graphic Standards Manual as a guide for all promotional materials, print and online publications.
Messages from Dean O’Rourke & Mary Gallagher, Director of Communications
>>Download Boston University and BU Law logos, stationery and PowerPoint template
>>Boston University's "Brand Identity Standards"
>>Grammar Toolkit (pdf)