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About: Class / Brand CDROM
| Class / Brand CDROM | |
| Description: | The CLASS / BRAND CDROM is an annual listing, by a product classification scheme, of dollars spent by companies on advertising in ten media. |
| Notes: | The CDROM is one large Adobe Acrobat (pdf) file of around 5,800 pages. Only print the "current page" or select a range. |
| Access: | The most recent editions are available on CD ROM for checkout at the circulation desk and are available on terminal 14 in the Pardee library. |
| Search Tips: | Scroll through the first 20 or 30 pages to find: participating publications, a detailed listing of the PIB (Publisher's Information Bureau) classification scheme, a product index, and totals for each classification code (or look to the end of each code for class totals). Use the Find command (ctrl-f) to type in your product or company name and jump to the section where it is listed. |