Pardee Management Library

This database contains detailed consumer product data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure.

Product catagories include: Apparel/Accessories, Automotive, Automotive Aftermarket, Automotive Miscellaneous, Beverages, Candy/Sweets/Snacks, Electronics, Financial, Health & Beauty Aids, Home, Household Products – Baby/Children, Household Products – Food Products, Household Products – Non-Food Products, Household Products – Pets, Insurance, Leisure/Sports, Personal Care, Personal items, Shopping, Tobacco, Travel.

Target reports include: Media, Upperdeck, Business to Business, Summary Reports for 10 Market areas and individual local market reports for Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, New York, Philadelphia, San Francisco, Washington DC.

Register, using a BU e-mail address, at www.mriplus.com.

Please see Pardee Library's MRI+ Mediamark Tutorial for instructions on how to register.

Once logged in, from the home or Getting Started page, scroll to the bottom of the screen and click on "Mediamark Reporter".

For an explanation of report types, target markets and how to create and understand reports see Pardee Library's MRI+ Mediamark Tutorial.