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About: Standard Rate & Data Service (SRDS)
| Standard Rate & Data Service (SRDS) | |
| Description: | Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets. |
| Notes: | SRDS Community Publication Advertising Source, Hispanic Media Source, Lifestyle Market Analyst, Circulation, and Technology Media Source are only available in print format and are located in the Pardee Reference Collection. |
| Access: | BU-px |
| Search Tips: | To navigate through the various titles use the "GO TO" drop down list in the upper left hand corner of each page. Titles can be searched either by domestic or international breakdown, keyword, title, or market classification (i.e. gardening or photography). Searches can also be limited by audit bureau/type. The link to Support Services includes calculators which compute cost per thousand, cost per rating point, foreign exchange rates, reach, frequency. See also SRDS Help. |