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  • Other Libraries

Marketing & Advertising - Media/Advertising

1. Class/Brand CDROM[About]
   Advertising expenditures organized by Company Brand.

• MRI+ Mediamark Internet Reporter [About] Works best with Internet Explorer.
  Demographics for magazine readership and TV viewing, links media with product. Academic use only.
  
  
• Mintel [About]
  Most product reports have section on advertising. Academic use only.

1. SRDS Media Solutions [About]
   Directory of major U.S. media including outdoor and interactive, includes pricing information for magazines and newspapers.

       * For more information, see the Marketing & Advertising business research
          guide.  

 

Need more information? Go to Pardee Library's : Business Subject Guides. Quick FAQ's: How do I connect to the BU databases from home? How do I cite my sources? How do I find an ejournal if I only know the title name? Return to: Complete Business Databases by Subject. Return to: Complete Business Databases by Title: A-Z