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  • Other Libraries

Marketing & Advertising - Market Research/Demographics

• MRI+ Mediamark Internet Reporter [About] Works best with Internet Explorer.
  Product and media demographics. See MRI + business tutorial for explanation.  Academic use only.

1. Mintel [About]
   Detailed market research on a variety of consumer products includes consumer, market share, retail, and advertising information from United States and Europe. Academic use only.

• GLOBUS & NTDB through STAT-USA [About]
  International market research can be found in the "GLOBUS" section of this database.

1. TableBase [About]
   Marketshare, rankings, ad expenditures, and other marketing related data.

* For more information, see Economics & Statistics - Statistics
and the Marketing & Advertising business research guide.

 

Need more information? Go to Pardee Library's : Business Subject Guides. Quick FAQ's: How do I connect to the BU databases from home? How do I cite my sources? How do I find an ejournal if I only know the title name? Return to: Complete Business Databases by Subject. Return to: Complete Business Databases by Title: A-Z