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Reference Collection: Reference Desk
CONTENTS |
| Company Information |
| General Reference |
| Industry Information |
| Industry Survey Locator |
| Investing Reference |
| Marketing & Advertising |
| Marketing Scales |
| Mediamark |
| Ratios |
| Statistics |
Industry Information
Location: the Reference Desk on the third floor
of Pardee Library.
Industry Research using the Economic Census X HC101 .B594
Standard and Poor's: Trends & Projections X HC106.6 .S742
Manufacturing & DistributionUSA X HD9723 .M36 (3 volumes)
Standard Industrial Classification Manual X HF1042 .A55
North American Industry Classification System X HF1042 .A55 2002
North American Industry Classficiation System X HF1042 .A55 2007
Mergent's (Moody's) Industry Review (Current issue only) X HG4905
M88
Standard
and Poor's Industry Surveys X HG4501 .S74
Standard and Poor's Monthly Investment Review (Current issue only)
X HG4501 .S745
Encyclopedia of Global Industries X HD2324 .E53
Value Line Investment Survey X HG4501 .F49
Outlook X HG4530 .F29
Industry Survey Locator
Location: the Reference Desk on the third floor
of Pardee Library.
The Business of Food: Encyclopedia of the Food and Drink Industries X HD9000.5 B875
Wine: A Global Business X HD9375.3 W56
Plunkett's Infotech Industry Almanac X HD9696 C63 U5287
Plunkett's Health Care Industry Almanac X HD9994 U52 P68
Plunkett's Transportation, Supply Chain & Logistics Industry Almanac
X HE9 U5 P58
Plunkett's Retail Industry Almanac X HF5429.3 P57
Plunkett's E-Commerce & Internet Business Almanac X HF5548.32
.P58
Plunkett's Advertising & Branding Industry Almanac X HF5805 P58
Securities Industry Fact Book X HG4910 .S3938
Plunkett's Biotech and Genetics Industry Almanac X TP248.17 P58
Restaurant Industry Forecast X TX943 .N38
Ratios
Location: the Reference Desk on the third floor
of Pardee Library.
RMA Annual Statement Studies X HC110 .I6 F57
Financial Studies of the Small Business X HD2346 .U5 F55a
Industry Norms and Key Business Ratios X HD2771 .I53
101 Business Ratios X HF5657.4 G38
IRS Corporate Financial Ratios X HF5681 .R25 I72
Almanac of Business and Industrial Financial Ratios X HF5681 .R25
T68
Business Ratios and Formulas: A Comprehensive Guide X HF5691 .B73
R3=Ratios, Ratings & Reference X HG4026 .R25
Company Information
Location: the Reference Desk on the third floor
of Pardee Library.
Value Line Investment Survey X HG4501 .F49 (Current and past 2 years)
Value Line Investment Survey: Small and Midcap Edition X HG4501 .V262
(Current and past 2 years)
Value Line Investment Survey: Selection and Opinion X HG4501 .F49
(Current and past 2 years)
Marketing & Advertising
Location: the Reference Desk on the third floor
of Pardee Library.
The DMA 2004 Response Rate Report X HF5415 .D53
Getting to Know the 62 Clusters X HF5415.127 .G48 (4 copies)
Luxury Purchase Behavior: The psychology of discretionary spending
X HF5415.33 U6 D36
Lifestyle Market Analyst X HF5415.33 .U6 L54 (current year)
Marketer's Guide to Media X HF5826.5 .M45
Marketing's Powerful Weapon: Point of Purchase Advertising X HF5828
.M35
Marketer's Guide to Media X HF5826.5 .M45
Clustered World X HN59.2 .W449
Fact Packs (Supplements to Advertising Age)
Interactive Marketing & Media Fact Pack X HF5415.1264 I58
Search Marketing Fact Pack X H5415.1264 .S42
Digital Marketing & Media Fact Pack X HF5415.1265 .D53
Advertising Age Hispanic Fact Pack X HF5415.127 .H576
Advertising Age' s Agency Preview Guide: Advertising Supplement X HF5801 .F301
Advertising Age Fact Pack X HF5801 F302
Marketing Scales
Location: the Reference Desk on the third floor
of Pardee Library.
Handbook of marketing scales X HF5415.3 .B323
Marketing scales handbook X HF5415.3 .B785
Mediamark
Location: the Reference Desk on the third floor
of Pardee Library.
Mediamark Research X HF5415.3 .M44 * For older information see Mediamark Reporter CD ROM on Pardee Library computer terminals 11-15.
Statistics
Location: the Reference Desk on the third floor
of Pardee Library.
Statistical Abstract of the United States X HA202 .E78
Statistical Portrait of the United States: Social Conditions and Trends
X HA214 .S84
International Financial Statistics Yearbook X HG3881 .I75
International Financial Statistics Locator X HG151.7 .B37
Finding Statistics Online X HA33.5 .B47
International Business Information X HF54.5 .P33
Europa World Year Book X D2 .F59
World Almanac X AY67 .N5 W7
General Reference
Location: the Reference Desk on the third floor
of Pardee Library.
Washington Information Directory X F192.3 .W33
Financial Times World Desk Reference X G63 .F55
The Secrets of Economic Indicators X HB3730 .B38 2005
Business Information X HD30.2 .Z337
Business: the Ultimate Resource X HD38.15 .B878 2006
New Competitor Intelligence X HD38.7 F863
Business Plans Handbook X HD62.7 .B865
Business Profitability Data X HD2346 .U5 B88
How to Find Information About Private Companies X HD2771 .H695
Directory of Business Information Resources X HF54.52 .U5 D567
Boston Business Journal Book of Lists X HF3163 .B7 B66 Oversize
Information Please Business Almanac & Desk Reference X HF5003
.I5
Encyclopedia of Business Information Sources X HF5035 .E53
Data Sources for Business and Market Analysis X HF5415.124 .F7
AICPA ReSource User Manual X HF5667 .A44 *Filed in Database Information drawer.
Copyright Law for Librarians and Educators X KF2995 .C74 2005
Complete Copyright Liability Handbook for Librarians and Educators
X KF3080 .L57
Federal Regulatory Directory X KF5406 .A15 F4
Statesman's Yearbook X JA51 .E64
Chronicle of Higher Education Almanac Issue X LA 226 A46 Oversize
Learning to teach X Z711.2 .L43
Teaching the New Library X Z711.2 .T433
Guide to Reference Books X Z1035.1 .G89
Periodical Title Abbreviations X Z6945 .A2 W34
Guide to Special Issues and Indexes of Periodicals X Z6951 .S755
Business Information Sources X Z7164 .C81 D16
Grey House Directory of Special Issues X Z7164 .C81 G755
Investing Reference
Location: the Reference Desk on the third floor of Pardee Library.
Mergerstat Review X HD2746.5
The CRB Commodity Yearbook X HF1041 .F39
Stocks, Bonds, Bills, and Inflation ... Yearbook X HG4501 .S7949
Bond Bible X HG4651 C692
Commodity Price Locator X Z7164.C83 C46
Commodity Prices X Z7164 .P94 F74