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Reference Collection: Marketing
PODIUM
Location: Table 1B on the third floor of Pardee
Library.
Commercial Atlas and Marketing Guide
X G 1200 .F00
Boston Street Guide / Rand McNally X G1234 .B6 R28
American
Spending
Location: Table 1B on the third floor of Pardee
Library.
Household Spending: Who Spends How Much on What X HC 110 .C6 O334
Best Customers X HC 110 .C6 R87
Who's Buying Series:
Who's Buying for Travel X G 155 U6 .W65
Who's Buying Entertainment X GV 53 .W56
Household Spending: Who Spends How Much on What X HC 110 .C6 O334
Best Customers X HC 110 .C6 R87
Who's Buying by Age X HC110 .C6 W47
Who's Buying: Executive Summary of Household Spending X HC 110
.C6 W56
Who's Buying Groceries X HD9321.4 .W46
Who's Buying Alcoholic and Nonalcoholic Beverages X HD 9348 .U5 W46
Who's Buying Transportation X HD 9710 .U5 W46
Who's Buying Household Furnishings, Services and Supplies X HD 9773
.U52 W4
Who's Buying Apparel X HD 9940 U3 W56
Who's Buying Information Products and Services X HE 7761 .W45
Who's Buying Healthcare X RA 410.53 .W46
Who's Buying for Pets X SF 414.7 .W46
Who's Buying at Restaurants and Carry-Outs X TX 945 .W48
Marketing Plans
Location: Table 1B on the third floor of Pardee
Library.
Market Planning Guide X HF 5415.122 B36
DMA B-to-B Lead Generation Handbook X HF 5415.1263 .S74
Marketing Plan X HF 5415.13 C6348
One Day Marketing Plan: Organizing and Completing a Plan that Works
X HF 5415.13 H518
Successful Marketing Plan: A Disciplined and Comprehensive Approach
X HF 5415.13 H523
How to Write a Successful Marketing Plan X HF 5415.13 H52
International Statistics/International
Marketing
Location: Table 1B on the third floor of Pardee
Library.
Statistical Abstract of the United States X HA 202 .E78 *Reference
Desk item
International Marketing Data and Statistics X HA 42 .I56
Statistical Abstract of the World X HA 154 .S83
Statistical Portrait of the United States: Social Conditions and Trends
X HA 214 .S87 *Reference Desk item
Statistical Abstract of Latin America X HA 751 .F56
European Marketing Data and Statistics X HA 1107 .E87
Consumer International X HC 79 .C6 C636
Consumer Europe X HD 7022 .C68
Global Competitiveness Report X HF 1414 .G559
Industrial Competitiveness X HF 1414 .I562
World Competitiveness Yearbook X HF 1414 .W67 - NOS
Doing Business 2007: How to Reform X K 563 B87 D65 2007
Demographics/Psychographics
Location: Table 1B on the third floor of Pardee
Library.
Americans at Play X GV 191.4 .W45
The American People: Census 2000 X HA 201.122 .A45
American Marketplace X HA 203 .A635
Demographics of the U.S. X HB 849.49 .R875
Consumer Dimensions X HC 110 .C6 C652
Americans and their Homes X HD 7287.82 .U6 R87
Getting to know the 62 Clusters X HF 5415.127.G48 *Reference Desk
Item
Why People Buy Things They Don't Need X HF 5415.32 .D36 2004b
Lifestyle Market Analyst X HF 5415.33 .U6 L54 *Latest at Reference
Desk, Previous year in Reference
Research Alert Yearbook X HF 5415.33 .U6 R47
Clustered World X HN 59.2 W449 *Reference Desk Item
American Attitudes X HN 90 .P8 M58
American Sexual Behavior X HQ18 .U5 A452
Projection of Education Statistics X LA 210 .A28
American Health X RA 445 A69
Best of Health X RA 445 .W45
Demographics/
Market Segments (Generation)
Location: Table 1B on the third floor of Pardee
Library.
Kidfluence X HC 79 .C6 S88
Generation X X HC 110 .C6 M544
American Generations X HC 110 .C6 M545
Marketing to the Mindset of Boomers and Their Elders X HF 5415.127
.M664
After Sixty: Marketing to Baby Boomers Reaching Their Big Transition
Years X HF 5415.13 .A39
What Kids Buy and Why X HF 5415.32 .A25
Marketing to the New Super Consumer: Mom & Kid X HF 5415.32 .C64
Great Tween Buying Machine X HF 5415.32 .S55
Getting Wiser to Teens X HF 5415.32 Z65
Baby Boomers and Their Parents X HF 5415.33 .U6 M67
Kid's Market X HF 5415.33 .U6 N362
Boomer Heartbeat X HN .J8
Millennials X HN 60 .M56
Baby Boom X HN 60 .R84
Baby Boom X HN 60 .R868
Millennials and the Pop Culture X HQ 796 .S85
Millennials Go to College X LA 229 .H63
Millennials Rising X HQ 796 H74
Americans 55 and Older X HQ 1064 .U5 A643
Older Americans X HQ 1064 .U5 A643
Demographics/Market
Segments (Income & Region)
Location: Table 1B on the third floor of Pardee
Library.
County and City Extra : Annual Metro, City, and County Data Book X HA 203 .C68
Community Sourcebook of Zip Code Demographics X HA 203 .S66
State Economic Handbook X HA 203 .S723
Regional Markets X HA 214 .E94
American Incomes X HC 110 .I5 A447
Access to Money Income in the United States X HC 110 .I5 A62
Survey of Buying Power X HF 5437 .F57
Editor and Publisher Market Guide X HF 5905 .F24
Demographics/Market
Segments (Diversity & Gender)
Location: Table 1B on the third floor of Pardee
Library.
Religion in a Free Market: Religious and Non-Religious Americans,
Who, What, Why, Where X BL 2525 K675
Racial and Ethnic Diversity X E 184 .A1 R1151
Who We Are: Asians X E 184 .A75 W48
Who We Are: Hispanics X E 184 .S75 W48
Who We Are: Blacks X E 185.615 W467
American Men and Women X HC 110 .C6 A43
All About Women Consumer X HC 110 .C6 A642
Latino Boom! X HC 110 C6 C365 2005
Hispanic Customers for Life: A Fresh Look at Acculturation X HC 110.C6 V34
Marketing to American Latinos X HC 110 .C6 V35
Who's Buying by Race and Hispanic Origin XHC 110 .C6 W5
Hispanic Marketing: A Cultural Perspective X HF 5415.33 .U6 K67
Multicultural Marketing in America X HF 5415.127 M85
Multicultural Marketing X HF 5415.127 .S37
American Men X HQ 1090.3 .A457
American Women X HQ 1421 .A486
Media Prices & Directories
Location: Table 1B on the third floor of Pardee
Library.
Bacon's Magazine Directory X HD 59 .B31
Bacon's Newspaper Directory X HD 59 .B32
Bacon's Radio Directory X HE 8664 .B32
Bacon's TV/Cable Directory X HE 8700.8 .B32
Bacon's International Media Directory X HF 5813 .E79 B3
Media Market Guide X HF 5826.5 .M4
Broadcasting and Cable Yearbook X HF 6146 .R3 F35
SRDS
Location: Table 1B on the third floor of Pardee
Library.
Circulation/American Newspaper Markets X HF 5905 .C57
SRDS Technology Media Source X HF 5905 .S68
Hispanic Media & Market Source X P 94.5 .H58 H56
Advertising 1
Location: Table 1B on the third floor of Pardee
Library.
Direct Marketing Market Place X HF 5415.1 D57
Encyclopedia of Consumer Brands X HF 5415.3 .F527
Company/Brand $ X HF 5801 .L45M
LNA Ad $ Summary X HF 5801 .L46M
Marketer's Guide to Media X HF 5826.5 .M45 *Reference Desk item
Marketing's Powerful Weapon: Point of Purchase Advertising X HF 5828
.M35 *Reference Desk item
Encyclopedia of Major Marketing Campaigns X HF 5837 .E53
Brandweek Directory X HF 6182 .U5 A34
Advertising 2
Location: Table 1B on the third floor of Pardee
Library.
O'Dwyer's Directory of Public Relations Executives X HD 59 .O35M
The DMA 2004 Response Rate Report X HF 5415 .D53 *Reference Desk
Item
Statistical Factbook X HF 5415.126 .F33 *Reference Desk Item
Green Book International Directory of Marketing Research Houses and
Services X HF 5415.2 G69
Advertising Red Books: Agencies X HF 5805 .A39
Advertising Red Books: Advertisers X HF 5805 .A393
How to Create Successful Catalogs X HF 5862 .H68
The Catalog Strategist's Toolkit X HF 5862 .M85
Advertising Slogans of America X HF 6135 .S53
Slogans X HF 6135 .S57
Century of American Icons X HF 6161 .B4 C46
Marketing Scales
Location: Reference Desk on the third floor of Pardee Library.
Handbook of Marketing Scales X HF 5415.3 .B323 *Reference Desk Item
Marketing Scales Handbook X HF 5415.3 .B785 *Reference Desk Item