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Faculty

Nancy T. Ammerman | Professor

Emily Barman | Associate Professor

Jeff Coulter | Professor

Susan Eckstein | Professor

Julian Go | Associate Professor

Liah Greenfeld | Professor

Alya Guseva | Associate Professor

Stephen Kalberg | Associate Professor

Nazli Kibria | Associate Professor

Ashley Mears | Assistant Professor

Sigrun Olafsdottir | Assistant Professor

Laurel Smith-Doerr | Associate Professor

John Stone | Professor

David Swartz | Assistant Professor

Peter Yeager | Associate Professor

 

Part-time Faculty

Susan Holsapple| Adjunct Professor

Patricia Rieker | Visiting Professor

 

Emeritus Faculty

Brigitte Berger

Peter Berger

Sally Whelan Cassidy

Adelaide M. Cromwell

Mark G. Field

Murray Melbin

S.M Miller

George Psathas

James Teele

Paule Verdet

Eugene Walter

 

Senior Teaching Fellows

Cara Bowman | Economic Sociology

Courtney Feldscher | The Workplace

Don Gillis | Boston's People

Itai Vardi | Race, Ethnic, and Minority Relations

 

mears

Ashley Mears
Assistant Professor
PhD, New York University (2009)

Sociology 265 | 617.358.0637 | mears@bu.edu

BIO AND RESEARCH

I am an ethnographer with interests in popular culture and markets.  I received a B.A. in sociology from the University of Georgia in 2002, a M.A. in sociology from New York University in 2003 and a Ph.D. in sociology from New York University in 2009.  In my teaching and research, I explore the intersections of culture and economy and investigate how gender, race, and class inequalities inform the making of pop culture.

My forthcoming book, Pricing Beauty: The Making of a Fashion Model, examines the social production of value in fashion modeling markets.  Through ethnography, I traced the backstage work and collaboration behind the fashion “look” in modeling markets in New York and London.  I discovered an organized production process that goes into producing something most people take for granted as a natural state:  beauty.  These production processes are structured along racial and gendered lines, such that markets in cultural production like fashion ultimately become sites for the reproduction of cultural inequalities.

Building off of this research, I am starting a new project on the global context of cultural production.  I am particularly interested in the cultural and economic underpinnings of the global model scouting industry, which supplies fresh talent, often from developing countries, to fashion capitals like Paris, New York, and Tokyo.  This research will trace the global flows of value in this culture industry and discover how beauty, race, and gender differences are imagined and produced across and within international borders.

SELECT PUBLICATIONS

Pricing Beauty: The Making of Fashion Models (forthcoming).  Berkeley: University of California Press.

2009.  With Frèderic C. Godart. “How Do Cultural Producers Make Creative Decisions?  Lessons from the Catwalk.”  Social Forces (forthcoming, December 2009).

2008.  “Discipline of the Catwalk:  Gender, Power and Uncertainty in Fashion Modeling.”   Ethnography 9(4): 429-456.

2005.   With William Finlay.  “Not Just a Paper Doll:  How Models Manage Bodily Capital and Why They Perform Emotional Labor.”  Journal of Contemporary Ethnography 34(3):317-343.  Reprinted in Sociological Odyssey: Contemporary Readings in Introductory Sociology, eds. Patricia A. Adler and Peter Adler.  Third Edition, Wadsworth Cencage (2009).  Also reprinted in Women’s Lives, by Kathleen J. Ferraro.  Allyn & Beacon (2009).


Department of Sociology | 96-100 Cummington Street | Boston, MA | 02215 | tel. 617.353.2591 | socinfo@bu.edu