Marketing
The courses on this page reflect 2008 offerings.
Visit this page on December 15 to view course descriptions and schedules for the 2009 General Honors Program. |
MET MK 301 Principles of Marketing
Organization and operation of marketing functions within individual
firms. A look at methods of product determination, channels of distribution,
and advertising and sales promotion. Administration of total marketing
program. Readings, class discussions, lectures, and case analyses.
4 cr.
